Apollo - Features, Pricing & What Users Say
Apollo is a B2B contact database platform that helps sales teams find verified business email addresses, company information, and job titles for prospect research and outreach.
What Makes Apollo Different
- AI-powered email finding and company data verification
- Freemium model with a free tier for getting started
- Competitive pricing positioned to undercut most competitors in the prospecting space
- Integration capabilities with existing sales workflows
- Focus on data accuracy for B2B prospecting use cases
Key Features
- B2B contact database with millions of verified business profiles
- Email finding and verification for prospects and companies
- Company information lookup including employee counts, industry, and funding data
- Job title and role-based filtering for targeted prospecting
- Free plan access for basic prospecting needs
- AI-assisted prospect research and enrichment
- Integration with CRMs and sales automation platforms
- Bulk data export and API access (varies by plan)
Pricing
Apollo offers a freemium pricing model. The free tier provides access to basic prospecting features. Paid plans start at entry-level pricing and scale based on usage and feature access. Annual billing typically provides approximately 20% savings compared to monthly billing.
What Users Say
What users like:
- Competitive pricing compared to other prospecting databases - Apollo prices aggressively to undercut competitor offerings
- Generous free plan that allows users to try the platform without payment
- Good starting point for early-stage sales teams and small organizations
- Straightforward interface for finding and filtering B2B contacts
Common complaints:
- Platform has scaling limitations - teams that grow often need to switch to alternatives as their needs become more complex
- Data quality may not consistently meet enterprise standards for larger, more demanding operations
- Feature set can feel limited for organizations with advanced prospecting and workflow automation needs
The Company
Apollo was founded in 2015 and is headquartered in San Francisco, United States. The company has grown to a team of 1,000+ employees. G2 ratings are not currently available for this tool.
Alternatives
- Hunter - Email finding tool focused on verifying business email addresses and company domain research
- Clearbit - Data enrichment platform that provides company and contact information for B2B sales teams
- ZoomInfo - Enterprise B2B database with extensive company and contact data for prospecting and account research
- Seamless.ai - Real-time contact database with AI-powered email verification for sales prospecting
Frequently Asked Questions
What is Apollo?
Apollo is a B2B prospecting database designed for sales teams. It provides access to verified business email addresses, company information, employee data, and job titles. Users can search for prospects by company size, industry, job role, and other criteria. The platform serves early-stage teams, individual contributors, and growing sales organizations that need reliable contact data for outreach campaigns.
How much does Apollo cost?
Apollo operates on a freemium model. The free tier allows basic contact searches and email finding with limited monthly credits. Paid plans are available at entry-level pricing tiers, with costs scaling based on monthly email credits, contact exports, and feature access. Annual billing discounts of approximately 20% are available compared to monthly subscriptions. Contact Apollo directly or visit their pricing page for current plan details and feature comparisons.
Is Apollo worth it?
Apollo serves different purposes depending on organization size. Early-stage and growing sales teams frequently find value in the freemium tier and entry-level paid plans due to competitive pricing and ease of use. Users report the platform works well as an initial prospecting solution. However, teams with scaling demands often find limitations in Apollo's feature set and infrastructure, leading them to evaluate alternatives as organizational complexity grows. The best fit depends on current team size, prospecting volume, data quality requirements, and workflow automation needs.
What are the best Apollo alternatives?
Hunter works well for teams primarily focused on email finding and verification. Clearbit is better suited for organizations needing deeper company data enrichment beyond basic contact information. ZoomInfo serves larger enterprises requiring extensive database access and advanced search capabilities. Seamless.ai offers real-time data updates and AI-powered verification, making it useful for teams prioritizing data freshness.