Clay - Features, Pricing & What Users Say
Clay is a go-to-market platform that connects to 100+ data sources to automatically enrich, score, and automate workflows for B2B sales and prospecting teams.
What Makes Clay Different
- Waterfall-style enrichment - Uses multiple data sources in sequence to fill gaps when one provider doesn't have the information needed
- 100+ integrated data sources - Accesses a wide range of databases, APIs, and tools to pull in company and contact information
- Automated workflows - Builds custom automation sequences without requiring coding knowledge
- Lead scoring capabilities - Evaluates prospects based on criteria teams define for prioritization
- GTM platform focus - Designed specifically for go-to-market teams rather than general CRM users
Key Features
- Data enrichment across companies, contacts, and custom fields from multiple sources
- Automated workflow builder for prospecting sequences and outreach tasks
- Lead and account scoring based on custom criteria and data signals
- Chrome extension for in-context enrichment during research and outreach
- API access for integrating enrichment into existing tools and processes
- Bulk enrichment capabilities for lists of prospects or accounts
- Real-time data updates to keep contact and company information current
- Token-based usage model for controlling costs during automation
Pricing
Contact Clay for current pricing. The platform uses a token-based billing system where costs depend on automation complexity, data sources accessed, and enrichment depth.
What Users Say
What users like:
- Strong enrichment depth and coverage across multiple data providers
- Effective waterfall enrichment that finds missing contact and company data
- Flexible automation workflows that adapt to different prospecting processes
- Ability to combine multiple data sources in a single platform
Common complaints:
- Costs accumulate quickly, especially with automated workflows running at scale
- Token usage can be unclear during automation building, making budget forecasting difficult
- Steep learning curve for teams new to workflow automation platforms
The Company
Clay was founded in 2017 and is headquartered in New York, United States. The company has a team of 1,000+ employees. G2 rating and review information should be verified on G2.com for current scores.
Alternatives
BlueAcquire - Provides public map data for location-based prospecting and research.
CompanyEnrich - Offers real-time verified B2B data APIs for enrichment, search, and lookalike discovery.
Coresignal - Delivers a stable stream of fresh data on companies and professionals for ongoing intelligence.
Crunchbase - Supplies company intelligence including fundraising, acquisitions, industry events, and revenue data.
Frequently Asked Questions
What is Clay?
Clay is a GTM platform that enriches prospect and company data by connecting to 100+ data sources, then automates workflows based on that enriched information. It's built for B2B sales teams that need to find, verify, and score leads at scale.
How much does Clay cost?
Clay uses a token-based pricing model, meaning costs vary based on which data sources you access, how complex your automation workflows are, and how much enrichment you perform. Visit https://www.clay.com for current pricing details.
Who is Clay best for?
Clay works best for B2B sales teams, revenue operations professionals, and GTM leaders who need to automate prospecting workflows and combine data from multiple sources. Teams that build complex, multi-step automation sequences benefit most from the platform.
What are the best Clay alternatives?
CompanyEnrich provides verified B2B data APIs for enrichment and search. Coresignal offers fresh data streams on companies and professionals. Crunchbase supplies company intelligence with fundraising and acquisition history. BlueAcquire focuses on public map data for location-based research.