Factors - Features, Pricing & What Users Say
Factors is an account intelligence and attribution platform designed to help B2B sales and marketing teams identify website visitors and track their buying behavior across accounts.
What Makes Factors Different
- Combines visitor identification with account-level intelligence to show which companies are engaging with your website
- Provides attribution data that connects website activity to pipeline and revenue outcomes
- Focuses on account-based marketing workflows rather than individual lead tracking
- Integrates with CRM and marketing automation platforms to sync visitor and account data
- Delivers analytics that map the full customer journey from first visit to closed deal
Key Features
- Website visitor identification - reveals company names and details of people visiting your site
- Account intelligence - aggregates visitor data at the company level to show buying signals
- Attribution tracking - connects website engagement to sales pipeline stages and closed deals
- Real-time alerts - notifies teams when target accounts visit or show activity
- CRM integration - syncs visitor and account data directly into Salesforce, HubSpot, and other platforms
- Custom dashboards - displays engagement metrics and buying signals specific to your sales process
- Historical data - analyzes past visitor behavior to identify patterns and high-intent accounts
Pricing
Factors does not publicly list pricing on their website. Contact Factors for current pricing.
What Users Say
What users like:
- Helps identify companies visiting the website in real time
- Reduces time spent on lead research by providing company-level intelligence automatically
- Integration with popular CRM platforms makes it easy to add visitor data to existing workflows
- Provides clarity on which accounts are engaged before sales teams reach out
Common complaints:
- Limited review data available for Factors
- Pricing is not transparent, requiring direct contact with the sales team for quotes
The Company
Factors was founded in 2020 and is headquartered in Stamford, United States. The company has a team of 51-200 employees. G2 rating information is not currently available.
Alternatives
- Clearbit - Identifies website visitors and enriches company data in real time for sales and marketing teams
- Demandbase One - Provides account intelligence and advertising coordination for account-based marketing programs
- 6sense - Uses AI to reveal in-market accounts and buying signals across the customer journey
- Terminus - Combines account intelligence with advertising to reach target accounts across channels
Frequently Asked Questions
What is Factors?
Factors is an analytics platform that identifies companies visiting your website and tracks their engagement activity. It aggregates individual visitor data at the account level, so sales teams can see which target companies are showing buying signals. The platform connects this visitor intelligence to your CRM and marketing systems, and provides attribution data that shows how website engagement relates to deals won.
How much does Factors cost?
Factors does not publicly display pricing information on their website. Pricing likely depends on factors such as monthly website traffic volume, number of users, and specific features needed. Interested companies should contact Factors directly for a custom quote.
Is Factors worth it?
Whether Factors adds value depends on your business model and current workflow. The platform is most useful for B2B companies with longer sales cycles where multiple people from the same company visit your website before a deal closes. If your sales team currently spends significant time researching which companies visited your site, or if you struggle to track how website activity connects to closed deals, Factors may help save time and provide clearer attribution. Companies already using account-based marketing strategies or those with existing CRM integrations may see faster implementation and adoption.
What are the best Factors alternatives?
- Clearbit - Similar visitor identification with company data enrichment
- Demandbase One - Account intelligence platform with advertising features
- 6sense - AI-driven account intelligence and buying signal detection
- Terminus - Account-based marketing platform with intelligence and advertising tools