6sense - Features, Pricing & What Users Say
6sense is an account-based marketing (ABM) platform that uses artificial intelligence to identify buyer intent signals and help sales and marketing teams target high-value prospects.
What Makes 6sense Different
- Revenue AI technology that powers the platform's core functionality
- Buyer intent data collection across multiple sources to identify active buying signals
- Dynamic audience-building capabilities that adjust targeting based on real-time signals
- Visitor identification that reveals anonymous website traffic
- Integration with existing sales and marketing tools
Key Features
- Buyer intent detection - Identifies accounts showing active buying signals across the web
- Visitor identification - Reveals the identity of anonymous visitors to your website
- Dynamic audience building - Creates and updates target audiences automatically based on intent data
- Predictive lead scoring - Ranks prospects based on likelihood to convert
- Account-level insights - Provides intelligence at the account level rather than individual contact level
- Multi-channel integration - Connects with CRM systems, email platforms, and advertising tools
- Real-time data updates - Continuously monitors and updates intent signals as behavior changes
Pricing
6sense uses a custom pricing model. Contact 6sense for current pricing information based on your team size and feature needs.
What Users Say
What users like:
- Buyer intent data is described as accurate and actionable for targeting high-value accounts
- The platform simplifies the process of identifying which accounts are actively buying
- Support team is responsive and helpful when questions arise
- Integrates smoothly with existing sales and marketing technology stacks
Common complaints:
- Pricing is on the higher end, making it a significant investment for smaller teams
- Some users report a learning curve when setting up audiences and campaigns
- The amount of data available can be overwhelming without clear guidance on how to prioritize
The Company
6sense was founded in 2013 and is headquartered in San Francisco, United States. The company has more than 1,000 employees. G2 rating information is not currently available.
Alternatives
- ZoomInfo - Provides B2B contact and company intelligence with intent data capabilities
- Demandbase - Offers account-based marketing and predictive analytics for B2B sales teams
- Terminus - Focuses on ABM campaigns with account identification and personalization features
- Apollo.io - Combines prospecting database with intent signals and outreach automation
Frequently Asked Questions
What is 6sense?
6sense is an account-based marketing platform designed for sales and marketing teams. It uses artificial intelligence to detect buyer intent signals - signs that a company or account is actively researching solutions or preparing to make a purchase. The platform identifies anonymous website visitors, scores accounts based on buying activity, and helps teams focus their efforts on the most promising prospects.
How much does 6sense cost?
6sense does not publish pricing on its website. Pricing is custom and depends on factors like the size of your team, the number of accounts you want to target, and which features you need. You must contact the company directly for a quote.
Is 6sense worth it?
Whether 6sense is worth the investment depends on your business model and budget. Users consistently report that the intent data is reliable and that the platform makes it easier to identify accounts that are actively buying. However, the tool is positioned as an enterprise platform with enterprise-level pricing, so it may not be the right fit for small teams or organizations with limited budgets. Companies using account-based marketing strategies typically find more value in the tool than those using traditional lead-based sales approaches.
What are the best 6sense alternatives?
- ZoomInfo - Similar intent data with broader contact information capabilities
- Demandbase - Comparable ABM functionality with different pricing tiers
- Apollo.io - More affordable alternative that combines prospecting with intent signals