Lately - Features, Pricing & What Users Say
Lately is an AI-powered social media content tool that automatically creates and schedules posts across multiple social platforms, designed for teams managing content campaigns at scale.
What Makes Lately Different
- Automatically repurposes existing content into social media posts using AI
- Generates multiple content variations from a single source
- Includes built-in graphics and image selection for posts
- Schedules content across multiple social platforms simultaneously
- Designed to boost engagement through optimized posting formats
Key Features
- AI-powered content repurposing from blogs, articles, and other sources
- Automatic post creation across Facebook, Twitter, LinkedIn, and Instagram
- Built-in image and graphic library integration
- Content scheduling across multiple time zones
- Campaign management and organization tools
- Batch content creation for efficient workflow
- Social media posting automation
Pricing
Pricing starts at $119 per month for base plans. See current pricing for detailed tier options and enterprise plans.
What Users Say
What users like:
- Easy, automatic creation of social media posts saves significant time
- Simple scheduling across multiple platforms in one workflow
- Including images and graphics with posts dramatically improves engagement rates
- Straightforward interface for campaign management
Common complaints:
- Limited review data available for detailed feedback on specific pain points
- Pricing structure and feature breakdowns across tiers require direct contact with sales
The Company
Lately was founded in 2014 and is headquartered in Sunnyvale, United States. The company has a team of 11-50 employees. G2 rating information is not currently available.
Alternatives
- Buffer - Social media scheduling tool that queues posts and provides analytics across platforms
- Hootsuite - Multi-platform social management with scheduling, monitoring, and team collaboration features
- Sprout Social - Enterprise social media management platform with content calendar and publishing tools
- HubSpot Social - Integrated social posting and scheduling within a larger CRM and marketing platform
Frequently Asked Questions
What is Lately?
Lately is an artificial intelligence tool built for creating and scheduling social media content. It takes existing content - such as blog posts, articles, or other written materials - and uses AI to automatically transform that content into multiple social media posts. The tool then schedules these posts across platforms like Facebook, Twitter, LinkedIn, and Instagram. It includes features for adding images and graphics to posts, which helps increase engagement. The platform is designed for marketing teams and businesses that need to maintain a consistent social media presence without manually writing each post.
How much does Lately cost?
Lately's pricing begins at $119 per month. The exact features and limits included at each pricing tier are not publicly listed. Enterprise and custom pricing options are available through direct contact with the sales team. Visit the Lately website for the most current pricing information.
Is Lately worth it?
Whether Lately is a good fit depends on specific needs. Users report that the tool significantly reduces the time required to create social media content and that adding images to posts leads to higher engagement. The automatic repurposing feature appeals to organizations that publish frequent content and want to extend its reach across social platforms. However, potential users should evaluate whether the pricing aligns with their budget and whether the AI-generated content matches their brand voice without extensive editing. Contacting the sales team for a demo or trial is recommended before committing.
What are the best Lately alternatives?
Popular alternatives to Lately include Buffer for straightforward scheduling, Hootsuite for comprehensive multi-platform management, Sprout Social for enterprise-level social media operations, and HubSpot Social for teams that need social posting integrated with broader marketing and CRM tools.